Thumbplay announced today that it would begin offering customized mobile entertainment content to Clear Channel Radio. The relationship will make mobile content available on more than 650 local music station web sites, as well as other news and sports stations that are part of Clear Channel Radio. Los Angeles #1 hit music station KIIS-FM 102.7 (www.kiisfm.com) is among the first radio stations to launch one of the new mobile entertainment stores.
As part of the integration, each radio station site will host a customized store featuring format-appropriate mobile content. Thumbplay also developed a customizable widget allowing DJs at each station to choose their favorite ringtones and update those selections themselves online.
via: Businesswire