Dada Entertainment, the joint venture between Dada USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, announced the addition of DRM-free MP3s to its product suite. The new offering complements the full range of mobile products that Dada already makes available to its members through mobile and Web storefronts, including ringtones, mobile wallpapers and games.
Music fans who sign up for Dada are given tokens that can be redeemed for one download of a ringtone, or other mobile content such as wallpapers and games. In addition, and as an alternative to downloading only mobile content, Dada members now have the option to download full song tracks in MP3 format to their computer. Thee MP3 tracks can then subsequently be transferred to any mobile phone, iPod or digital music player. Dada Mobile expects to be able to offer users over-the-air MP3 downloads to mobile devices in the coming months.
SONY BMG's catalog is currently available through the network, and the joint venture expects to add content from other labels in the near future.
The service is currently available to users from AT&T, Sprint, T-Mobile, Alltel, Virgin, Cellular One, Boost, Cricket, and Nextel.
We're thrilled to be able to offer our customers exactly what they've been asking for," said Massimiliano Pellegrini, Dada's CEO. "By introducing both mobile content and MP3 downloads for the PC, we're not only offering consumers more for their money, we're giving them more than anyone else in the industry. We're excited to take this new step forward, and set the standard for the next generation social-driven music storefront.